Hello Craig. First of all. Here is a free animated logo. Feel free to use it however you like.
Good business is all about creating value for customers and marketing is no expectation. What if you used video and animation content to bring in new students?
Here are 3 ideas for how that could play out
1) Unique marketing assets. These could be used as quick attention grabbing content on social media platforms
2) Turn OSI articles into videos. We could draw more attention to the OSI YouTube channel by animating the community articles. Here's a 12 second sample.
3) Student review videos. Just like your great "TOS-Con 2021" video we could string together testimonials and show what your students love about OSI courses.
If any or all of these seem like a good idea, then lets chat further.